La Mer
La Mer skincare products are in their own league of luxury. Luxury that comes with an ultra-premium price point and highly exclusive positioning. We helped La Mer not only defend, but rejuvenate that luxury status. By evolving La Mer into a sophisticated experience-rich digital-first brand, we helped future-proof its relevance in the highest-end beauty sphere.
La Mer skincare products are in their own league of luxury. Luxury that comes with an ultra-premium price point and highly exclusive positioning. We helped La Mer not only defend, but rejuvenate that luxury status. By evolving La Mer into a sophisticated experience-rich digital-first brand, we helped future-proof its relevance in the highest-end beauty sphere.
La Mer skincare products are in their own league of luxury. Luxury that comes with an ultra-premium price point and highly exclusive positioning. We helped La Mer not only defend, but rejuvenate that luxury status. By evolving La Mer into a sophisticated experience-rich digital-first brand, we helped future-proof its relevance in the highest-end beauty sphere.
Project details
Client
Esteé Lauder Companies
Year
2023
Services
Brand Identity Visual Packaging
