Källa
Project details
Client
Swedish Probiotics
Year
2023
Services
Brand Identity Visual Packaging
Kurppa Hosk created an aesthetically elegant identity, emotive name and sustainable packaging to begin transitioning gut health connotations from unpleasant to beautiful. And crucially for the brand’s premium-priced subscription-based business model, we helped KÄLLA find the easily shareable narrative to influencer take-up.
Sparking and encouraging open conversation about gut health didn’t only launch one of Scandinavia’s fastest growing brands, but an entire holistic healthcare movement.
