& Other Stories
Project details
Client
H&M Group
Year
2023
Services
Packaging Structural design Sustainability
A reimagined brand philosophy “We believe in creativity because it creates the unexpected that drives the world forward” was created, bringing fresh focus and opportunity to the brand, the collections and the creative process itself. The same philosophy inspired a revitalized identity, where a deep sense of pride, a distinct boldness and appreciation of the unexpected allowed for seamless integration across collections and collaborations, enhancing brand recognition at every touchpoint.
