Airthings
Project details
Client
Airthings
Year
2024
Services
Visual design Packaging Art direction
Credits
Hinda Fahre (Photography)
Live Berg (Styling)
Julie Jørstad (3D)
With the launch of their new air purifier in the horizon, Airthings came to us to redesign their air monitoring packaging portfolio and introduce their purifier. The design language of the category felt heavily commoditised which gave us key opportunities to stand out and speak differently. With most brands being anchored in functionality, we embarked on an emotional exploration, leading us to rethink the brand assets with a more mindful approach.
In a category filled with 3D renders or line illustrations on white backgrounds, our solution focused on bringing warmth to the devices and integrating them in their contextual spaces.
